THIS IS GMI
The truth behind everything we stand
About Us
At GMI Motorgear, our journey is driven by a passion for motorcycles and a desire to bring Quebecois bikers together. I’m Isaac, the founder, and this venture started with a vision to create high-quality motorcycle gear that provides unmatched protection, comfort, and style, while fostering a sense of community among Quebecois motorcyclists.
Our Vision
After conducting market research, including surveys with motorcyclists, we identified the key factors bikers care about most: protection, comfort, price, style, and accessibility. Our mission became clear: to develop a motorcycle jacket that addresses these needs while fostering a sense of community among motorcyclists.
Our Journey
The journey to create the perfect motorcycle gear has been filled with challenges. We struggled to find a neutral style that appeals to a wide audience while maintaining the unique flair of our brand. Finding fabrics that are both soft and highly protective was another major hurdle. Additionally, securing reliable suppliers that meet our quality standards proved to be a significant challenge. Despite these obstacles, our dedication and perseverance have kept us on track, and we have made substantial progress towards our goal.
Design and Development
Our team worked tirelessly on designing a hoodie that is both stylish and functional. With features like double-layered protection, reinforced elbows and shoulders, and a comfortable fit, we aimed to deliver a product that bikers would love.
Building Our Brand
As we developed our product, we also focused on creating a recognizable brand image. Our slogan, “BEYOND LIMITS,” encapsulates our spirit of adventure and non-conformity.
Community Engagement
Understanding the importance of community, we to engage with our clients and involving them in our journey.
The Road Ahead
At GMI Motorgear, we are not just creating products; we are building a community of bikers who share our passion for the open road. Join us as we push boundaries and live life beyond limits.